What is the primary objective of securing naming rights for a sports arena or public building?
A)building brand loyalty
B)creating positive feelings about a brand
C)increasing brand visibility
D)presenting the brand promise
E)developing a brand personality

Question

Quizplus · Accepted Answer

The primary objective of securing naming rights for a sports arena or public building is to increase brand visibility. By associating a brand's name with a highly visible and frequently mentioned location, the brand gains exposure to a large audience and can potentially increase recognition and revenue. Building brand loyalty, creating positive feelings about a brand, presenting the brand promise, and developing a brand personality are all potential benefits of naming rights but are secondary objectives.

What Is the Primary Objective of Securing Naming Rights for a Sports