Media sales reps compile profile information about the people who watch,listen to,or read the medium,along with numbers describing audience size and geographical coverage,in packets of information known as ________.
A) rate cards
B) take-aways
C) promotions
D) media kits
E) sales kits
Correct Answer:
Verified
Q16: Shelf talkers,end-of-aisle displays,and sample dispensers are examples
Q17: What is the primary objective of securing
Q18: The goal of _ is to associate
Q19: The biggest advantage of owned media is
Q20: Newsletters and annual reports are both examples
Q22: Electronic walls and kiosks are both examples
Q23: A company's _ is the online face
Q24: In B2B marketing,sales reps compile information about
Q25: To encourage bigger purchases and to build
Q26: The napkins at Dunkin' Donuts have the
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