To encourage bigger purchases and to build brand loyalty,Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more.The baseball cap is an example of ________.
A)branded entertainment
B)a premium
C)a billboarding effect
D)a point-of-purchase material
E)naming rights

Question

Quizplus · Accepted Answer

The baseball cap is a premium, which is an incentive or reward given to customers for making a purchase. It is meant to encourage bigger purchases and build brand loyalty.

To Encourage Bigger Purchases and to Build Brand Loyalty,Flies-R-Us Will