An entire shelf in the snack aisle of a large supermarket is stocked with Ritz products,including a variety of crackers,cracker sandwiches,and toasted chips.Each red Ritz package displays the distinctive yellow lettering on a blue background.This is an example of ________.
A)a premium
B)environmental design
C)branded entertainment
D)the billboarding effect
E)point-of-sale materials

Question

Quizplus · Accepted Answer

The billboarding effect occurs when multiple products from the same brand are grouped together on a shelf, creating a large, visually impactful display that resembles a billboard, as described with the Ritz products.

An Entire Shelf in the Snack Aisle of a Large