An arrangement between a national advertiser and a local retailer whereby the retailer buys the ad and then the manufacturer pays for half or a portion is known as ________.
A) joint advertising
B) co-op advertising
C) run-of-paper advertising (ROP)
D) selective advertising
E) subsidized advertising
Correct Answer:
Verified
Q1: Normally,the largest unit of ad space that
Q2: Which of the following is NOT a
Q4: A single or double page in a
Q5: Which term refers to the white space
Q6: What form of newspaper advertising is the
Q7: A magazine page without outside margins,in which
Q8: Advertisers who don't care where their ads
Q9: Which classification of business magazines presents stories
Q10: What form of newspaper advertising is used
Q11: Newspapers offer advertisers _,which allows them to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents