Advertisers who don't care where their ads run in the newspaper pay which rate?
A)co-op rate
B)preferred-position rate
C)run-of-paper (ROP)rate
D)non-preferred rate
E)classified rate

Question

Quizplus · Accepted Answer

Run-of-paper (ROP) rate is the rate charged to advertisers who don't care where their ads run in the newspaper. This means that the ad will be placed anywhere in the paper, depending on availability, and the advertiser has no say in the placement. It is usually the cheapest option.

Advertisers Who Don't Care Where Their Ads Run in the Newspaper