Starbucks is interested in radio advertising and wants to reach consumers at the best time of day to get them to drive into a Starbucks location.Research has shown that 80 percent of consumers drink the majority of coffee before going to work or on their way to work.What daypart would you recommend Starbucks use to reach these consumers?
A)6 to 10 a.m.(morning drive time)
B)10 a.m.to 3 p.m.(daytime)
C)3 to 7 p.m.(evening drive time)
D)7 p.m.to midnight (nighttime)
E)midnight to 6 a.m.(all night)

Question

Quizplus · Accepted Answer

Since research has shown that 80% of consumers drink the majority of coffee before going to work or on their way to work, the best choice for Starbucks to reach these consumers would be during the morning drive time (6 to 10 a.m.). This is when consumers are most likely to be on their way to work and looking for coffee.

Starbucks Is Interested in Radio Advertising and Wants to Reach