One alternative that allows a national advertiser to pay the local rate is co-op advertising with a local retailer.

Name: One alternative that allows a national advertiser to pay the local rate is co-op advertising with a local retailer.
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Co-op advertising allows the national advertiser to partner with a local retailer and share the cost of advertising. This often results in the national advertiser paying the local rate for the ad space.

One Alternative That Allows a National Advertiser to Pay the Local