IMC plans are ________.
A)multiplatform only
B)multiplatform and multichannel only
C)multiplatform,multichannel,and multitargeted
D)multichannel and multitargeted only
E)multitargeted only

Question

Quizplus · Accepted Answer

IMC plans should be multiplatform, meaning they utilize various types of media platforms such as social media, television, and print. They should also be multichannel, meaning the message is delivered through different channels such as advertising, public relations, and personal selling. Finally, they should be multitargeted, meaning they are tailored to reach different target markets or demographics. Therefore, the best answer is C, as it covers all three important aspects of a well-rounded IMC plan.

IMC Plans Are ________