The term ________ refers to the ability of media planners to analyze the cost of a media buy relative to the size of the medium's audience.
A)audited media
B)mass media
C)niche media
D)targeted media
E)measured media

Question

Quizplus · Accepted Answer

Measured media refers to the ability to measure the audience of a particular medium, which is essential for analyzing the cost-effectiveness of a media buy. Measured media can help media planners determine if a particular medium is reaching the desired target audience at an efficient cost.

The Term ________ Refers to the Ability of Media Planners