Michelle is a specialist in media planning.She tells clients about media trends in the future.She often talks about the digitization of media,in which all mass media save and transmit information through the same digital forms.Through integration,the media work through and with each other.What media trend is Michelle discussing?
A)interactivity
B)engagement
C)convergence
D)commoditization
E)cadence

Question

Quizplus · Accepted Answer

Michelle is describing the trend of convergence, where different forms of media are integrating and working together through digitization. The other answer choices are not relevant to her discussion.

Michelle Is a Specialist in Media Planning