The goal of media planning is to ________.
A)minimize impact and minimize cost
B)maximize impact and minimize cost
C)maximize impact and maximize cost
D)maximize impact and stabilize cost
E)stabilize impact and minimize cost

Question

Quizplus · Accepted Answer

The goal of media planning is to maximize impact and minimize cost. This means that the media plan should be designed to reach as many of the target audience as possible with the available budget. By maximizing impact, the media plan should aim to achieve the highest possible level of exposure to the target audience.

The Goal of Media Planning Is to ________