Honda is launching a new SUV and wants to expose the largest possible percentage of the prime-time TV viewing audience to its message at least once during the next six months.Which media concept is Honda trying to maximize?
A)frequency
B)impressions
C)reach
D)circulation
E)integration

Question

Quizplus · Accepted Answer

Honda is trying to maximize reach, which refers to the percentage of the target audience that is exposed to the message at least once during a given period of time. This is different from frequency, which refers to the number of times the target audience is exposed to the message. Honda's goal is to have the largest possible percentage of the prime-time TV viewing audience see its message at least once during the next six months.

Honda Is Launching a New SUV and Wants to Expose