Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients.Her responsibilities include identifying specific media vehicles,such as TV programs,newspapers,magazines,or radio programs and stations for clients' advertising;negotiating the costs to advertise in them;and handling the details of billing and payment.Although one of the agency's major clients advertises primarily in magazines,the media plan calls for the use of newspaper advertising as well.
-What is Allison's job function?
A)media planner
B)rate negotiator
C)media buyer
D)account planner
E)account buyer

Question

Quizplus · Accepted Answer

Allison's responsibilities include identifying specific media vehicles, negotiating costs, and handling billing and payment, which are all tasks performed by a media buyer.

Refer to the Following Passage to Answer the Questions Below