A producer of beverages and snack foods wants to market its products to the 18-to-34-year-old demographic by providing incentives to respond instantly to time-sensitive offers redeemable at nearby stores.Which forms of marketing would this producer most likely choose?
A)advertainment
B)guerilla marketing
C)mobile marketing
D)product placement
E)podcasting

Question

Quizplus · Accepted Answer

Mobile marketing, specifically through the use of mobile coupons or location-based offers, would be the most effective way to reach the 18-to-34-year-old demographic and incentivize them to act quickly. This demographic is more likely to use their smartphones for shopping and respond well to time-sensitive offers. Advertainment, guerilla marketing, product placement, and podcasting may also be effective marketing strategies but may not be as targeted or time-sensitive.

A Producer of Beverages and Snack Foods Wants to Market