The internet,mail,and telephone are all considered addressable media.
Correct Answer:
Verified
Q82: IMC plans are multiplatform,multichannel,and multitargeted.
Q83: In the major media categories,the ad spend
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Q85: Media brokers work for a specific medium,such
Q86: The internet is the most multidimensional medium
Q88: _ is the strategy based on reaching
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