Which of the following relies on the power of personal communication in consumer decision making?
A)word of mouth
B)advertainment
C)guerilla marketing
D)product placement
E)search engine advertising

Question

Quizplus · Accepted Answer

Word of mouth relies on personal communication between people, often friends or family members, who share their experiences and opinions about a product or service. This personal recommendation can be a powerful influence on consumer decision making.

Which of the Following Relies on the Power of Personal