What is the purpose of the closing paragraph in body copy?
A)to give readers interesting information so that they go back and read the full body copy
B)to provide specific information such as price and warranty
C)to highlight the required disclaimers
D)to draw the reader's attention to the selling premise
E)to refer back to the creative concept and wrap up the Big Idea

Question

Quizplus · Accepted Answer

The closing paragraph in body copy is meant to refer back to the creative concept and wrap up the Big Idea, giving readers a sense of completion and reinforcing the main selling point. This is important for creating a lasting impression and encouraging action from the reader. Therefore, option E is the best choice.

What Is the Purpose of the Closing Paragraph in Body