Which of the following is NOT a way marketing communication adds value to a product?
A)making the product appear more desirable
B)presenting the product as a status symbol
C)making the product more affordable for consumers to buy
D)providing news and useful information of interest to consumers
E)All of the above are ways advertising adds value to a product.

Question

Quizplus · Accepted Answer

Marketing communication can make a product appear more desirable, present it as a status symbol, and provide news and useful information of interest to consumers, all of which can add value to the product. However, marketing communication cannot make the product more affordable for consumers to buy. That is the responsibility of product pricing and promotions.

Which of the Following Is NOT a Way Marketing Communication