The identification of potential customers is called ________.
A)customer service
B)lead generation
C)direct marketing
D)personal sales
E)field sales

Question

Quizplus · Accepted Answer

Lead generation specifically refers to the process of identifying potential customers or leads who may be interested in a company's product or service. Customer service, direct marketing, personal sales, and field sales may all involve interacting with existing customers, but do not necessarily focus on identifying new potential customers.

The Identification of Potential Customers Is Called ________