Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names.The company sells its products to end consumers through retail stores such as grocery,drug,and discount stores.J&J employs a sales force that calls on intermediaries,such as wholesalers and retailers,and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands.The remainder of J&J's promotion budget is spent on mass advertising and sales promotions,such as coupons,targeted toward consumers.
-Which promotion strategy is J&J pursuing?
A)push only
B)promotional pricing
C)direct
D)pull only
E)push and pull

Question

Quizplus · Accepted Answer

Johnson & Johnson is using both push and pull promotion strategies. They are using a sales force to push their products to intermediaries and offering trade deals to influence them to carry their products. They are also using mass advertising and sales promotions, such as coupons, to attract consumers to pull their products from the retail stores.

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