Harpo Enterprises maintains OWN (the Oprah Winfrey Network),a website,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain ________ in design and tone.
A)variety
B)independence
C)consistency
D)creativity
E)simplicity

Question

Quizplus · Accepted Answer

Consistency is the most appropriate choice as integrated marketing communications means presenting a consistent and unified message across all the brand contacts, including websites, magazines, and TV channels. Therefore, maintaining consistency in design and tone is necessary for an effective integrated marketing communication strategy.

Harpo Enterprises Maintains OWN (The Oprah Winfrey Network),a Website,and O