An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.
A)personal selling
B)direct marketing
C)a push strategy
D)a pull strategy
E)public relations

Question

Quizplus · Accepted Answer

A push strategy is used when a manufacturer targets intermediaries, such as dentists in this case, to encourage them to promote or recommend their products to the end consumers. By offering toothpaste samples for dentists to buy at cost and give to patients, the manufacturer is pushing the product through the distribution channel to the final consumer.

An Ad in a Professional Journal Targeted to an Audience