Which pricing strategy is used to communicate a dramatic or temporary price reduction?
A)promotional pricing
B)value pricing
C)parity pricing
D)copy pricing
E)prestige pricing

Question

Quizplus · Accepted Answer

Promotional pricing is the strategy that is used to communicate a dramatic or temporary price reduction. It is intended to generate short-term sales boost and create a sense of urgency among customers to make a purchase. Examples of promotional pricing tactics include discounts, coupons, rebates, and clearance sales.

Which Pricing Strategy Is Used to Communicate a Dramatic or Temporary