Using ________,a marketer sets a high price for a product to make the product seem worthy or valuable.
A)prestige pricing
B)value pricing
C)distribution pricing
D)promotional pricing
E)customary pricing

Question

Quizplus · Accepted Answer

Prestige pricing involves setting high prices for products to create an image of value and exclusivity. This strategy is often used by luxury brands and can be effective in attracting customers who associate high prices with superior quality.

Using ________,A Marketer Sets a High Price for a Product