A(n)________ strategy directs marketing efforts at resellers,and success depends on the ability of these intermediaries to market the product,which they often do with advertising.

Question

Quizplus · Accepted Answer

A push strategy focuses on pushing the product through the distribution channel by motivating resellers to carry and promote it. This is often done through incentives, sales promotions, and personal selling. The success of this strategy depends on the ability of intermediaries to effectively market the product to the final consumer, which may involve advertising efforts.

A(n)________ Strategy Directs Marketing Efforts at Resellers,and Success Depends on the Ability