During a World Cup held in Japan and South Korea,Puma got a well-known sushi chef to create a special Puma sushi roll that was served in select Japanese restaurants in cities around the world.Puma also discretely announced the sponsorship in its company-branded chopsticks,sake cups,and napkins.At the same time,Puma partnered with the Terence Conran design shop to sell an exclusive version of its World Cup soccer boot,holding weekend sushi-making events at the home furnishings store.Which marketing mix element does this strategy illustrate?

Question

Quizplus · Accepted Answer

This strategy primarily demonstrates the promotion element of the marketing mix, as it involves creating a unique and attention-grabbing campaign to increase awareness and interest in Puma's sponsorship and products. While there are some elements of product (creating a special sushi roll), place (select Japanese restaurants), and potentially price (exclusive soccer boot version), these are secondary to the promotional aspect of the overall strategy. Push is not applicable to this scenario.

During a World Cup Held in Japan and South Korea,Puma