Glasis is a type of paint made specifically for use on cars.An ad in Motor Trend magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.
A)word-of-mouth influence
B)public relations
C)buzz marketing
D)a push strategy
E)a pull strategy

Question

Quizplus · Accepted Answer

The ad in Motor Trend magazine is an example of a pull strategy, as it is aimed at convincing consumers to request their body shops to use Glasis paint. This is done to create a demand for the product among consumers, who will then "pull" the product through the distribution channels, such as body shops, thereby creating sales for the company.

Glasis Is a Type of Paint Made Specifically for Use