________ is the intangible value of the brand based on the relationships with its stakeholders,as well as intellectual property.
A)Brand position
B)Brand parity
C)Brand image
D)Brand identity
E)Brand equity

Question

Quizplus · Accepted Answer

Brand equity is the intangible value of a brand that arises from the relationships it has built with its stakeholders, such as customers, employees, suppliers, and shareholders. It is also based on the brand's intellectual property, such as trademarks and patents. Brand equity is what gives a brand its value and enables it to generate superior financial returns compared to its competitors.

________ Is the Intangible Value of the Brand Based on the Relationships