Which of the following is an advantage offered by co-branding?
A)Manufacturers do not have to invest in creating their own brand names.
B)Retailers have exclusive products that cannot be purchased from competitors.
C)A company can expand its existing brand into a category it otherwise might have difficulty entering alone.
D)Advertising,sales,promotion,and marketing do not need to be as carefully coordinated.
E)Brand equity is stabilized.

Question

Quizplus · Accepted Answer

Co-branding allows a company to leverage the brand equity of two or more brands to create a new product or service. This can help a company enter a new category or market that may have been difficult to enter alone, thereby expanding the existing brand. co-branding can also help to increase the perceived value and customer loyalty of the product or service.

Which of the Following Is an Advantage Offered by Co-Branding