Synergy is created when the components of integrated marketing communication have more impact as a whole than they would individually.

Question

Quizplus · Accepted Answer

This statement is true. Synergy is the idea that the whole is greater than the sum of its parts, and in integrated marketing communication, this means that when all the different components (like advertising, public relations, sales promotion, etc.) are integrated and coordinated, they can have a greater impact on the target audience than if they were used separately.

Synergy Is Created When the Components of Integrated Marketing Communication