Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
A) Differentiated marketing
B) Global marketing
C) Social marketing
D) Relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time. Differentiated marketing refers to targeting multiple market segments with different offerings, while global marketing involves marketing a product or service globally. Social marketing includes promoting ideas, causes, or behaviors that benefit society.

Which Marketing Philosophy Emphasizes Interacting with Customers on a Regular