Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected.This is an example of ________ marketing.
A) undifferentiated
B) database
C) relationship
D) consumer-generated

Question

Quizplus · Accepted Answer

Walmart's marketing strategy involves tracking the habits of their customers through databases, which allows them to personalize their products and services based on customers' needs and preferences. This demonstrates the use of database marketing.

Walmart Tracks the Habits of the 100 Million Customers Who