The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using ________.
A) gender
B) age
C) social class
D) lifestyle

Question

Quizplus · Accepted Answer

Lifestyle segmentation involves dividing the market based on how consumers feel about themselves, their values, and their activities in their leisure time. This approach goes beyond basic demographics like gender, age, or social class to understand deeper aspects of consumer behavior and preferences.

The Way Consumers Feel About Themselves, the Things They Value