Walmart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
A) undifferentiated
B) database
C) relationship
D) consumer-generated

Question

Quizplus · Accepted Answer

Walmart's strategy of tracking customer habits and responding with tailored products and services is an example of database marketing, which involves collecting, analyzing, and leveraging customer information to drive sales and improve customer relationships.

Walmart Tracks the Habits of the 100 Million Customers Who