Age, gender, family structure social class, race, ethnicity and income are all used ________.
A) to divide a market
B) as part of promotion
C) in social media
D) as part of the marketing mix

Question

Quizplus · Accepted Answer

These are demographic and socio-economic factors used to segment a market, allowing companies to target specific groups of consumers more effectively.

Age, Gender, Family Structure Social Class, Race, Ethnicity and Income