Which of the following is a new kind of avoidance group that has grown in popularity through the Web?
A) Virtual communities of consumption
B) Virtual worlds
C) Consumer tribes
D) Anti-brand communities

Question

Quizplus · Accepted Answer

Anti-brand communities are a new kind of avoidance group that has grown in popularity through the web, where individuals come together to share their dissatisfaction with brands or products. This can be on social media platforms, forums or blogs.

Which of the Following Is a New Kind of Avoidance