Home shopping parties may activate the risky shift or ________,in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.
A) deindividuation
B) homophily
C) surrogate shift
D) principle of least interest

Question

Quizplus · Accepted Answer

Deindividuation is the loss of self-awareness and self-restraint in a group setting, leading individuals to act in ways they would not typically act if they were alone. Home shopping parties involve group dynamics and social pressure, which can lead to deindividuation and risky behaviors, such as overspending on products that the individual may not actually need or want. The other options, homophily, surrogate shift, and principle of least interest, do not directly relate to the phenomenon described in this scenario.

Home Shopping Parties May Activate the Risky Shift or ________,In