Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) ________.
A) opinion leader
B) innovator
C) market maven
D) market analyst

Question

Quizplus · Accepted Answer

Market mavens are individuals who have information about many kinds of products, places to shop, and other facets of markets. They stay informed about what's happening in the marketplace but do not necessarily adopt innovations before the average consumer. Unlike innovators or opinion leaders who are among the first to try new products or influence others in their buying decisions, market mavens share their knowledge without the need to be the first to purchase.

Margaret Stayed on Top of What Was Happening in the Marketplace