________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.
A) Foot-in-door marketing
B) Guerrilla marketing
C) Viral marketing
D) Demand-based marketing

Question

Quizplus · Accepted Answer

Viral marketing is the strategy of getting existing customers to promote a brand or product by sharing information about it with their friends and family online. This can be done through social media, email marketing, or other digital channels. The idea is that by leveraging the power of social networks, a brand can quickly reach a large audience and generate buzz and interest around their product or service. Viral marketing is often used in conjunction with other forms of marketing, such as paid advertising, to amplify its impact and increase brand visibility.

________ Refers to the Strategy of Getting Visitors to a Web