________ are generally more involved in a product category and actively search for information.
A) Market mavens
B) Opinion seekers
C) Innovators
D) Reference groups

Question

Quizplus · Accepted Answer

Opinion seekers are individuals who are more involved in a product category and actively seek out information, often because they are interested in making informed purchase decisions or are passionate about the category.

________ Are Generally More Involved in a Product Category and Actively