________ refers to the strategy of getting visitors to a website to forward information on the site of their friends in order to make more consumers aware of a product.
A) Foot-in-door marketing
B) Guerrilla marketing
C) Viral marketing
D) Demand-based marketing

Question

Quizplus · Accepted Answer

Viral marketing refers to the strategy of encouraging individuals to share information about a product or service with their friends and contacts, thereby increasing awareness and reach in a manner similar to the spread of a virus. This approach leverages the power of social networks and word-of-mouth to reach a larger audience without the need for extensive advertising budgets.

________ Refers to the Strategy of Getting Visitors to a Website