At a business meeting,a consultant states that "perception is reality,because a customer never works with the actual product,but only with his or her perception of that product." In a university lab,researchers determine that when a rat is looking at a brightly colored rectangle,a close inspection of the rat's optic nerves (that connect the eyes to the cortex)show now visible change from when the rat is looking at a green circle; however electrodes placed in the nerve show a different pattern of transmitted codes.How are these two events related,and what does this relationship tell us about perception?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q28: According to Weber's Law, the _ the
Q34: The minimum difference that can be detected
Q37: Advertising has increasingly become less effective because
Q37: If a consumer chooses not to perceive
Q44: Unlike computers, people do not passively process
Q44: Which term refers to perception that is
Q59: When consumers are exposed to far too
Q63: What is the difference between sensation and
Q68: Blind taste tests in the 1980s showed
Q78: Outline and explain the parts of the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents