Which term refers to perception that is below the level of the consumer's awareness?
A) Perceptual vigilance
B) Relative difference
C) Subliminal perception
D) Attention

Question

Quizplus · Accepted Answer

Subliminal perception refers to perception that occurs below the level of the consumer's awareness. This means that the consumer does not consciously process the information, but it may still influence their attitudes or behaviors.

Which Term Refers to Perception That Is Below the Level