Individuals have different absolute thresholds for visual and aural stimuli. This fact supports the statement that subliminal advertising would need to be tailored to the individual in order to be effective.

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Absolute thresholds, the minimum intensity of a stimulus that one can detect, vary among individuals. Therefore, for subliminal advertising (messages below the threshold of conscious perception) to be effective, it would need to be customized to match each individual's unique sensory thresholds.

Individuals Have Different Absolute Thresholds for Visual and Aural Stimuli