When consumers become aware of stimuli that relate to their currents needs, they are practicing perceptual vigilance.

Name: When consumers become aware of stimuli that relate to their currents needs, they are practicing perceptual vigilance.
Brand: Quizplus
Rating: 4.9 (49 reviews)

Question

Quizplus · Accepted Answer

Perceptual vigilance refers to consumers' tendency to be more aware of stimuli that relate to their current needs, making them more likely to notice information that is relevant to fulfilling those needs.

When Consumers Become Aware of Stimuli That Relate to Their