According to the retailer's rule of thumb based on the closure principle, when a sale catalog is created, the prices (on average) of the products in the catalog should be reduced by about 20 percent.

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The retailer's rule of thumb based on the closure principle does not specifically dictate that prices in a sale catalog should be reduced by about 20 percent. The closure principle in retail and marketing is more about creating a sense of completeness or finality in a presentation or offer, rather than dictating specific discount levels. Pricing strategies, including discount percentages, can vary widely depending on the product, market conditions, and retailer objectives.

According to the Retailer's Rule of Thumb Based on the Closure