A Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were not unified under a common design banner.
A) Similarity principle
B) Figure-ground principle
C) Subliminal principle
D) Closure principle

Question

Quizplus · Accepted Answer

The similarity principle suggests that consumers perceive elements as part of a group if they are similar in appearance. The redesigned package aimed to unify Green Giant products under a common design, leveraging this principle.

A Green Giant Ad Campaign Relied on the ________ When