A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.How would a marketer use hyperreality to find a new use for baking soda?
A) By associating the soda with its ability to absorb odors
B) By associating the soda with a fictional character called Simon Soda
C) By emphasizing the low cost of the soda
D) By explaining the historic importance of baking soda in germ protection

Question

Quizplus · Accepted Answer

Hyperreality involves creating new connections and associations between products and benefits that may not necessarily be based in reality. By inventing a fictional character called Simon Soda, a marketer could create a new use for baking soda by associating it with this character's unique traits or abilities. This would create a new connection between baking soda and the benefits that Simon Soda represents, making the product more appealing to consumers.

A Common Practice Among Advertisers Is to Create New Relationships