The two-factor theory suggests that there is no limit to the optimal number of repetitions for a message.

Question

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The two-factor theory, proposed by Frederick Herzberg, suggests that repetition of a message can create temporary satisfaction or motivation, but it is not a long-term solution. The theory also states that there is a limit to the optimal number of repetitions, after which the message becomes boring or annoying to the receiver.

The Two-Factor Theory Suggests That There Is No Limit to the Optimal